You're comparing Userflow ($240/month) and Userpilot ($299/month) because both offer product tours at similar price points. The pricing difference is minimal—$59/month or $708/year.
Here's what separates them: Userflow is a focused onboarding tool. Userpilot bundles onboarding with product analytics, session replays, and surveys. The question isn't "which is better"—it's "do you already have analytics tools, and are you willing to pay extra for features you might not need?"
Let's break down when each tool makes sense and whether Userpilot's bundled approach justifies the premium.
What You're Actually Comparing
Userflow is built for one thing: getting users through onboarding flows fast. You get tours, checklists, surveys, and resource centers. The Kanban builder is intuitive. Setup takes 10 minutes—copy-paste JavaScript, build flows visually, launch. Analytics are minimal: flow completion rates and drop-offs. For deeper product analytics, you'll pair Userflow with Mixpanel ($899/year) or Amplitude.
Userpilot positions itself as an all-in-one platform. You get onboarding tools plus product analytics, session replays, event autocapture, and NPS surveys. The pitch is compelling: one platform instead of buying tours + analytics separately. Implementation is straightforward, and the no-code event tracking means less engineering involvement.
| Feature | Userflow Startup | Userpilot Starter |
|---|---|---|
| Base Price | $240/mo (3,000 MAUs) | $299/mo (2,500 MAUs) |
| Product Tours | ✅ Yes | ✅ Yes |
| Checklists | ✅ Yes | ✅ Yes |
| Surveys | ✅ Unlimited | ✅ Yes |
| Product Analytics | ❌ No | ✅ Yes |
| Session Replays | ❌ No | ✅ Yes |
| Event Autocapture | ❌ No | ✅ Yes |
| Resource Centers | ✅ Yes | ✅ Yes |
| Mobile SDKs | ❌ No | ⚠️ Add-on |
| Setup Time | ~1 day | ~1-2 days |
The core difference: Userflow expects you to bring your own analytics. Userpilot bundles analytics with tours. The $59/month premium buys you product analytics, session replays, and event tracking.
The Analytics Bundle: When It Saves Money
Userpilot's value proposition is simple: instead of paying Userflow ($240/mo) + Mixpanel ($899/year = $75/mo), pay Userpilot ($299/mo) for both. That's $299/month vs $315/month—you save $16/month or $192/year.
The math works if you don't already have analytics. Here's the total cost comparison:
| Solution | Monthly | Annual | What You Get |
|---|---|---|---|
| Userflow alone | $240 | $2,880 | Tours only |
| Userflow + Mixpanel | $315 | $3,779 | Tours + analytics |
| Userpilot alone | $299 | $3,588 | Tours + analytics |
Userpilot at $3,588/year costs less than Userflow + Mixpanel at $3,779/year. You save $191 annually while getting everything bundled in one platform.
But if you already use Mixpanel or Amplitude, Userpilot's analytics become expensive redundancy. You're paying $299/month for features you could get from Userflow for $240/month, plus analytics you already have. That's $708/year wasted on redundant tools.
Already have analytics? Don't pay twice.
Escourtly gives you onboarding tools that work with your existing stack—no forced bundling.
Try Escourtly →Analytics Quality: Userpilot vs Dedicated Tools
Userpilot's analytics are solid for basic product questions. You get event tracking, funnels, cohort analysis, and session replays. Event autocapture means you can track user behavior without engineering work. For most early-stage products, this is enough.
The limitations show at scale. Userpilot's analytics are less powerful than Mixpanel or Amplitude. You can't build complex custom data models. SQL querying is limited. Data warehouse integrations are basic. And according to reviews, the analytics interface can feel cluttered compared to dedicated tools.
If you're a 5-person team just launching, Userpilot's analytics handle 90% of your needs. If you're a 50-person product organization optimizing conversion funnels across complex user journeys, you'll outgrow Userpilot and need Amplitude eventually.
Userflow doesn't pretend to solve analytics. Flow completion tracking shows what happens inside tours, nothing more. You'll need Mixpanel, Amplitude, or PostHog for real product analytics. The trade-off is paying more total ($3,779/year vs $3,588/year) but getting best-in-class analytics instead of bundled "good enough" analytics.
Feature Comparison: Beyond the Basics
Both tools nail the core onboarding features. The differences emerge in edge cases:
| Feature | Userflow | Userpilot |
|---|---|---|
| No-code event tracking | ❌ No | ✅ Yes (autocapture) |
| Session replays | ❌ No | ✅ Yes |
| NPS surveys | Via 3rd party | ✅ Built-in |
| Localization | ✅ Yes | ✅ Yes |
| Custom CSS | ✅ Yes | ✅ Yes |
| A/B testing | ✅ Yes | ✅ Yes |
| Mobile SDKs | ❌ No | ⚠️ Paid add-on |
| Kanban builder | ✅ Yes | ❌ No |
| Team collaboration | Good | Good |
Userpilot's event autocapture is genuinely useful. You can track button clicks, page views, and user actions without writing code. Session replays let you watch exactly what confused users do. These capabilities bridge the gap to dedicated analytics tools.
Userflow's Kanban builder is clearer for complex flows. Seeing your entire journey at once makes it easier to spot issues and reorganize steps. Userpilot uses a more traditional step-by-step builder that works fine but isn't as visual.
Neither tool has strong mobile support. Both are web-focused. If mobile app onboarding matters, look at Appcues (native iOS/Android SDKs) instead.
Pricing Reality: What You'll Actually Pay
Userflow's pricing is straightforward:
- Startup: $240/mo (3,000 MAUs)
- Pro: $680/mo (10,000 MAUs)
- Scales predictably
Userpilot's pricing is also transparent:
- Starter: $299/mo (2,500 MAUs)
- Growth: $749/mo (10,000 MAUs)
- Enterprise: Custom
At small scale (under 3,000 MAUs), the difference is minimal: $240/mo vs $299/mo. At 10,000 MAUs, Userpilot costs more: $749/mo vs $680/mo. The analytics bundling matters more at early stage. As you scale, dedicated tools often make more sense.
| MAU Level | Userflow Annual | Userpilot Annual |
|---|---|---|
| 2,500 | $2,880 | $3,588 |
| 5,000 | ~$4,800 | ~$5,400 |
| 10,000 | $8,160 | $8,988 |
Userpilot is consistently more expensive because you're paying for bundled analytics. If you don't use those analytics, you're overpaying.
Tired of paying for bundled features you don't need?
Escourtly delivers focused onboarding tools without forcing you into all-in-one platforms.
See pricing →When Userflow Makes Sense
Choose Userflow if you already have Mixpanel, Amplitude, or PostHog for analytics. At $240/month, it's a focused tool that does onboarding well without redundant features. The Kanban builder is more intuitive for complex flows. Transparent pricing means no surprises.
Userflow works best for teams that value best-in-class point solutions over all-in-one platforms. You're comfortable managing multiple tools. You prefer Mixpanel's analytics depth over Userpilot's "good enough" bundling. You're willing to pay $3,779/year (Userflow + Mixpanel) vs $3,588/year (Userpilot alone) for better analytics.
When Userpilot Makes Sense
Choose Userpilot if you don't have analytics yet and want everything bundled. At $299/month, you get tours, analytics, session replays, and surveys in one platform. No-code event tracking reduces engineering dependency. You save money versus buying Userflow + Mixpanel separately ($3,588/year vs $3,779/year).
Userpilot works best for early-stage teams (<10,000 MAUs) that need analytics but can't justify Amplitude's $61K/year enterprise pricing. The bundled approach simplifies billing and reduces tool sprawl. You're okay with "good enough" analytics knowing you might graduate to dedicated tools later.
What Bootstrapped Founders Should Do
If you're at $10K-50K MRR, spending $2,880-3,588/year on onboarding is questionable. Both tools use MAU billing that charges for all logins, not just users who see tours.
The decision matrix:
| Your Situation | Recommendation |
|---|---|
| Have Mixpanel/Amplitude | Userflow ($2,880/year) |
| No analytics, need bundled solution | Userpilot ($3,588/year) |
| Under 3,000 MAUs, tight budget | Userflow ($2,880/year) |
| Early stage, need analytics + tours | Userpilot ($3,588/year) |
Don't overthink it. The price difference is $708/year—not material for most businesses. Choose based on whether you already have analytics. If yes, buy Userflow. If no, buy Userpilot.
Consider alternatives like Escourtly that avoid MAU billing entirely. For more comparisons: Userflow vs Appcues | Userpilot vs Appcues | Userflow vs Chameleon
The Bottom Line
Userflow and Userpilot are both solid onboarding tools with one key difference: Userpilot bundles analytics, Userflow doesn't.
If you don't have analytics, Userpilot at $3,588/year saves $191/year versus Userflow + Mixpanel at $3,779/year. The bundled platform simplifies your stack.
If you already have analytics, Userflow at $2,880/year is cheaper than Userpilot at $3,588/year. You avoid paying twice for the same capabilities.
The $708/year price gap matters less than the strategic question: do you want best-in-class point solutions or good-enough bundled platforms? Neither answer is wrong—it depends on your team size, budget, and preferences.
But before buying either, ask whether tours solve your actual problem. If users drop off because your UX is confusing, no onboarding tool will fix that. Redesign your product first, then add tours if needed.
Related comparisons: Userflow vs Appcues | Userpilot vs Appcues | Userflow vs Pendo | Userpilot vs Chameleon