Product Tours & Onboarding Glossary
Clear definitions and explanations of key terms in product tours, user onboarding, and product-led growth.
Product Tours
Product tours are interactive, step-by-step guides that walk users through a software product's key features and workflows. They overlay on top of your actual UI and highlight specific elements to help users discover value quickly.
User Onboarding
User onboarding is the process of guiding new users from sign-up to successfully achieving their first meaningful outcome with your product. It encompasses everything from welcome screens and product tours to email sequences and in-app guidance.
Product-Led Growth
Product-Led Growth (PLG) is a go-to-market strategy where the product itself is the primary driver of user acquisition, conversion, and expansion. Instead of relying on sales teams, PLG companies let users experience the product through free trials or freemium tiers.
Activation Rate
Activation rate is the percentage of new users who complete a predefined key action that correlates with long-term retention. It measures how effectively your onboarding converts signups into engaged users.
Churn Rate
Churn rate is the percentage of customers or users who stop using your product within a given time period. For SaaS, it is typically measured monthly and is the inverse of retention.
In-App Guidance
In-app guidance refers to any UI overlay or embedded help content that assists users while they are actively using your product — tooltips, hotspots, checklists, banners, modals, and walkthroughs.
Feature Adoption
Feature adoption is the process and metric of users discovering, trying, and regularly using a specific feature. Adoption rate measures what percentage of active users use a particular feature.
Time to Value
Time to Value (TTV) is the duration between a user's first interaction with your product and when they experience its core benefit. Shorter TTV correlates strongly with higher retention.
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