The steps are the same for most interactive demo tools: record, edit, publish, embed. The examples here use Escourtly, the tool I build, and where another tool does something better, I'll say so.
If you want to add an interactive demo to your landing page, you need four things: a clean recording, a demo that is short enough to finish, a place on the page where people will see it, and an embed that doesn't slow the page down.
Step 1: Record one flow, not the whole product
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Pick the single path that makes someone understand your product. A good demo for a landing page is short, and it is better to show five clear steps than twenty fast ones.
With Escourtly, you click through your product with the Chrome extension and every click becomes a step, including across page navigations. Escourtly's docs describe the idea as record once, edit to suit: a missed click, a typo or a step out of order can be fixed in the editor afterwards, so you shouldn't need to record the same demo twice.
Step 2: Edit before you publish
Open the demo in the editor. AI writes a description for each step, and you adjust the wording, hotspots and zoom. Blur or redact anything private. This matters more with HTML capture than with screenshots, because the saved page contains the real text that was on screen. Check every step for names, emails and numbers.
If you want your brand on it, Escourtly lists custom branding and font presets, plus start cover overlays and final CTA overlays, so the first and last screens can match your site.
Step 3: Publish and copy the embed
Publish the demo to get a link that works without a login. For a landing page you want the embed, which Escourtly's docs describe as one iframe snippet. The site lists embeds for React, Framer, Webflow, WordPress and Shopify.
Paste the snippet where you want the demo. Most site builders have an embed or custom code block for this. Then open the page on your phone as well as your laptop and click through the whole thing once.
This is what a published demo looks like embedded in a page. Click through it the way a visitor would:
Step 4: Choose where it goes
You have three common spots, and each has a different job.
In the hero, next to the headline. This is the strongest position, because a visitor can try the product before reading anything else. The downside is that a large embed pushes your copy down, so keep the headline above it.
Directly under the hero. This is safer. The headline explains the idea, then the demo proves it. If your page already has a video here, replace it, rather than stacking two things that do the same job.
Near the pricing section. Visitors who scroll to pricing are asking "is this worth it". A demo right above the price lets them check.
My own suggestion for a small product: one demo, under the hero, with a link to the same demo from your pricing section. Don't put five different demos on one page.
Step 5: Think about speed
Embeds add weight. Escourtly's feature page says its HTML captured demos are lightweight compared with MP4 streams; that is the company's own claim, so check your own page speed with and without the embed before and after you add it. If the demo sits far down the page, many builders let you delay loading it until it is on screen.
Step 6: Give the demo a next step
The last screen of the demo is your best moment to ask for something. Escourtly supports a final CTA overlay and lead capture with CRM integrations, so you can ask for an email or point to a signup. A demo that ends with nothing wastes the person's interest.
What it costs
Several tools have free plans if you want to try this first: Supademo (5 demos), Arcade (1 demo and 1 video), Storylane (1 demo), Navattic (1 demo) and Guideflow (5 guideflows, with a watermark), all with tight limits. Escourtly does not list a free plan; its Founder Plan is $49 per month, billed monthly, and includes unlimited walkthroughs and steps. That is an early price that will change later. I'll update this post when it does, and the site says people who buy now keep that price. Prices were checked on 14 October 2026; see my guide to the best interactive demo tools for solo founders for the full comparison.
How to tell whether the demo is working
Decide what you will look at before you publish, so you do not read the numbers to fit a story. Three counts are enough:
- How many visitors open the demo, compared with how many see the page.
- How many reach the last step. Escourtly's analytics page describes a step by step funnel, so you can see which step loses people.
- How many click the call to action after the last step.
Look at the same numbers for a few weeks before you change anything. If people open the demo but leave on step two, fix step two. If they finish and do not click, change the final step. I don't have a conversion lift to promise you. Your own numbers are the only ones that matter here.
Common mistakes
Recording too much is the big one. The second is leaving real customer data in the demo. The third is forgetting to test the embed on a phone. The fourth is publishing without a final step that asks for anything.
A pre-launch checklist
- The first step makes sense to someone who has never seen your product.
- Every step has a short caption, and none of them scrolls out of view.
- Nothing on screen is real customer data.
- The embed is below the fold or lazy loaded, so it does not slow the page.
- The last step has a clear next move.
- You opened the page on a phone and clicked through the whole demo.
FAQ
What is an interactive demo? An interactive demo is a clickable copy of your product that a visitor can move through step by step, without signing up or installing anything. Escourtly's version is built from captured HTML, so it behaves like the real page.
What is the best interactive demo software? It depends on your budget and team. Supademo, Storylane, Arcade, Navattic and Guideflow have free plans with tight limits, and Escourtly has one $49 per month plan. My comparison lists the real prices. Best interactive demo tools for solo founders.
How do I make my website interactive? Start small. Add one clickable demo of your product's main flow instead of rebuilding your site. An embedded interactive demo needs only a snippet of code.
How do I create a website demo? Record the flow in your product, edit the steps, remove private data, publish, and embed the demo on the page. How to create an interactive product demo walks through it.
