Arcade and Storylane both build interactive product demos, but they are priced and packaged for different buyers. Arcade is a self-serve tool that makes demos look polished and easy to reuse as video. Storylane is a broader platform with screenshot demos, an HTML demo editor, buyer-intent analytics and, on its higher plans, Demo Hubs for sales teams.

This comparison draws on each vendor's pricing page, product pages and documentation, read between 24 and 26 October 2026. Where the sources are silent or disagree, that is stated.

The short version

Arcade is the better fit for a marketing team that wants a good-looking demo fast, with branching, forms and video exports included at about $42.50 a seat.
Storylane is the better fit for a team with a sales process that wants HTML demos at a published price, account-level intent signals and CRM integrations, and is ready to pay $500 a month for the HTML editor.

Side by side

Dimension	Arcade	Storylane
Capture methods	Chrome extension, Mac and Windows desktop app, Figma plugin	Chrome extension, Mac and Windows desktop apps, mobile via iPhone Mirroring or wired connection
HTML demos	Enterprise only, custom price	Growth and above: $500 a month billed annually ($625 monthly)
Free plan	1 seat, 1 published demo, unlimited views	1 seat, 1 published demo, unlimited views, 200 AI credits
Entry paid plan	Growth: $42.50 per seat a month billed yearly ($50 monthly), up to 10 users	Starter: $40 per seat a month billed annually ($50 monthly), screenshots and video
Extra seats	$50 a month on Growth	$40 on Starter, $100 on Growth
Buyer portals	Demo collections, Enterprise only	Demo Hubs, Premium and Enterprise
Custom domain	Enterprise only	Subdomain from Starter, custom domain from Premium
SOC 2	Type II	Not confirmed (its trust centre returned an error when checked)

Capture: what you can record and where

Arcade records through a Chrome extension, a desktop app for Mac (Ventura 13.0 and above) and Windows (10 and above), and a Figma plugin. The desktop app records a whole screen, a window or an area, and Arcade's page mentions mobile apps including iOS. Camera recording is available on every plan.

Storylane covers more capture ground in its documentation. The Chrome extension records a demo as either screenshots or HTML. HTML demos are a responsive, editable HTML and CSS replica of the product, captured one active tab at a time, and they need the Growth plan or higher. The docs say manual upload is not available for HTML demos and video steps cannot be added to them. Desktop apps for Mac and Windows capture any screen or application. For mobile, Storylane documents iPhone Mirroring (macOS 15 and iOS 18 or later, and unavailable in the EU), a wired connection, a mobile browser view and screenshot upload, with a phone-frame player for display.

Arcade's interactive demo pricing page lists HTML capture on Enterprise only and does not explain how it differs technically from screen capture. If you need an editable copy of your product's pages, Storylane's route is clearer and cheaper to start on.

Editing

On Arcade, every plan includes hotspots, callouts, chapters, AI voiceover, AI copy, camera recording, background music and a mobile view. Growth adds pan and zoom, blur, autoplay, branching, CTA buttons, custom variables, forms, AI translations, watermark removal, custom branding and a custom landing page. Custom fonts and up to ten brand kits are Enterprise.

Storylane's docs describe guided demos with hotspots, tooltips, presenter videos and voiceovers, and sandbox demos as hands-on HTML and CSS environments. On HTML demos you can edit text, data and charts, blur or delete personal data, use dynamic tokens, and add effects such as typewriter text. Its docs index lists pages for translations, personalisation, chapters and AI demo creation, but I could not confirm branching or callouts from the pages I read.

AI is metered at Storylane by credits: 200 on Free, 1,000 on Starter, 10,000 on Growth (adding the AI HTML editor), 20,000 on Premium (adding AI translations), and unlimited on Enterprise. Arcade lists unlimited AI demos and AI voiceovers on its Free card, and its credits apply to its separate AI video product, not to interactive demos.

Sharing, leads and embedding

Both tools give every plan a share link and embed. Arcade's MP4 and GIF export and its step-by-step guide export are on Growth and Enterprise, and forms and CTAs capture leads inside a demo on those plans. Storylane lists lead capture on every plan including Free, though custom lead forms are an add-on, and unlimited published demos from Starter.

Storylane's custom domain is a CNAME to its servers and a request to support, with SSL typically issued within 24 hours.

Analytics and Demo Hubs

Storylane's analytics are built around intent. Each session is scored high, medium or low from time spent, steps completed and CTA clicks, with no setup, and the same logic rolls up to the demo and deal level. Account Reveal enrichment is capped at 250 a month on Starter, 2,500 on Growth and 10,000 on Premium. Demo Hubs, which work as digital sales rooms holding demos and other documents, are listed on the Premium and Enterprise cards.

Arcade's basic and advanced insights are on Growth and Enterprise, tracking views, completion, CTA clicks, step drop-off and branching choices. Enterprise adds per-account analytics and an Audience Reveal feature, and data export is Enterprise-only.

Integrations

Arcade lists Amplitude, Clearbit, Google Analytics, Google Tag Manager, HubSpot, Intercom, Mixpanel, PostHog, Salesforce, Segment and Slack, with API integrations on Growth and a native Salesforce integration on Enterprise.

Storylane lists HubSpot, Marketo, Salesforce, Slack, Zapier, Pardot, Intercom, Google Analytics, Segment, Gong, Outreach and webhooks, among others. HubSpot and Zapier appear on its Starter plan, Growth lists more than ten integrations and deal intelligence from your CRM, and the Salesforce integration and app are listed on Premium.

Teams and security

Arcade's Growth plan allows up to 10 users and a shared workspace. Multiple teams, role-based access control, version history, SSO and security reviews are Enterprise-only. Storylane has Admin, Creator, Presenter and Viewer roles, with free viewer seats from Starter and presenter seats as an add-on. SSO is documented through WorkOS with SCIM available through support, and it appears on the Premium card.

On compliance, Arcade states SOC 2 Type II and lists TLS and AES-256 encryption. I could not confirm Storylane's SOC 2 status because its trust centre returned an error, so ask the vendor directly if your security team requires it.

What it costs over a year

Scenario	Arcade	Storylane
One person, screenshot demos	Growth: $510 a year billed yearly	Starter: $480 a year billed annually
Five people, screenshot demos	Growth: $2,550 a year billed yearly	Starter with four extra seats: $480 + $1,920 = $2,400 a year
HTML demos, five seats	Enterprise: custom	Growth: $6,000 a year billed annually ($7,500 monthly)
HTML demos, ten seats	Enterprise: custom	Premium: $14,400 a year billed annually ($18,000 monthly)

Prices checked on each vendor's pricing pages on 24 October 2026. Storylane's page does not label which of its two price sets is annual; the lower set is a 20% discount and is treated as annual.

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Which should you choose?

Choose Arcade if the demo is mainly marketing: a landing-page tour, a launch teaser or a clip you will also post as a video.
Choose Storylane if you need an HTML demo at a published price, account-level intent analytics, or Demo Hubs and CRM sync for a sales team.
Ask both about the gaps. Arcade's HTML capture and Storylane's SOC 2 status are the two things you cannot settle from their public pages.

Related comparisons:

Looking beyond these two? See Arcade alternatives and Storylane alternatives.

Arcade vs Storylane: Polished Teasers vs a Sales-Ready Demo Platform