Supademo and Navattic both let you capture a product flow and share it as an interactive demo, but they are built for different buyers. Supademo is a self-serve tool with a free plan, per-creator pricing and a heavy emphasis on AI-assisted editing. Navattic is a platform where HTML demos are the core product and the first paid plan comes with marketing and sales tooling around it.
Updated 26 October 2026 with current prices and documentation. Everything below comes from each vendor's pricing page, product pages and docs. Where they disagree or say nothing, that is stated.
The short version
- Supademo fits teams that want to start free, edit with AI, and pay per creator. Guided HTML demos start at $199 a month billed annually.
- Navattic fits teams that want unlimited HTML demos with A/B testing, account identification and CRM-connected analytics from the first paid plan, at $500 a month billed annually for five seats.
Side by side
| Dimension | Supademo | Navattic |
|---|---|---|
| Free plan | 1 creator, 5 guided demos, 50 video recordings, unlimited views | Starter: 1 seat, 1 demo (HTML or media), unlimited views |
| Cheapest paid plan | Scale: $38 per creator a month billed annually ($50 monthly) | Base: $500 a month billed annually ($600 monthly), 5 seats |
| First plan with HTML demos | Business: $199 a month billed annually ($249 monthly) | Every paid plan has unlimited HTML demos |
| Sandbox demos | Growth and above | Growth adds sandbox demos |
| Capture | Chrome extension, Mac and Windows apps, Figma plugin | Chrome extension; native apps use media captures |
| MCP server | Scale and above, 80+ actions | Base per its pricing page (its docs say Startup and above) |
| SSO | SAML, Enterprise | Growth and above, via WorkOS |
| SOC 2 | Type II | Not confirmed from the pages read |
Capture: how each tool records your product
Supademo records either an HTML and CSS clone of each page or a screenshot at every click. A guided HTML demo keeps hover states, animations and clickable elements, and its text stays editable. A sandbox demo is a front-end clone with no backend, where viewers click in any order. Desktop apps cover native apps and code editors, and the Figma plugin and media uploads cover everything else. Mobile apps are captured by mirroring the screen to a desktop or by uploading a recording. Its docs I read did not describe limits for iframes, canvas or shadow DOM.
Navattic's web captures are interactive HTML copies of your app, made through its Chrome extension, including scrolling and hover states. You can capture by clicking through the app or capture manually, and it recommends 10 to 15 captures for a first demo. Local, staging and logged-in pages can typically be captured, with a warning not to capture sensitive data. Native mobile and desktop apps use media captures (images, GIFs, video) instead. Recapturing creates a new version and re-matches your anchors, dropping any that no longer exist. How images, fonts and CSS are rewritten, and how iframes and canvas content behave, is not described in the docs I read.
Editing and personalisation
Supademo's editor lets you click any text or number in an HTML demo and type over it, blur or mask sensitive data, zoom and pan, and add callouts, hotspots and chapters. Branching, where viewers pick a path by role, and variables such as {{name}} and {{company}} filled from the share link are listed from Scale up. AI voices are described as 25+ languages in the editor FAQ, although another docs page lists a larger voice catalogue.
Navattic's capture editor offers text editing, an advanced editor with find and replace across text, images or colours, direct HTML editing, hide and blur (up to 30px, and the docs warn that blur leaves the content in place, so delete the element instead). A bulk editor changes many steps at once. Step types include modals, tooltips, forms, embeds and video, with triggers for input, timers and elements. Variables use a {{variable | fallback}} syntax. Translation covers 35 languages on Growth, generated by AI per language, and translating the capture itself is Enterprise-only.
AI
Supademo's AI is the most developed part of its pitch. AI Command is a dashboard assistant on paid plans that can rewrite step titles in bulk, and every content-changing action needs your approval. Its MCP server (OAuth, 80+ actions) connects Claude, ChatGPT, Gemini and others to your demos. AI Demo Agents are a usage-based add-on, with credit packs from $99 for 1,400 credits, and each workspace starts with 1,500 free credits.
Navattic's Copilot writes titles, tooltip text and buttons from your captures, using brand, product and go-to-market context fields of up to 10,000 characters each. Base adds premium AI voiceovers and 100 minutes of AI avatars, and Growth raises that to 300 minutes with avatar cloning. Its MCP server supports OAuth for Claude and ChatGPT or personal access tokens for editors such as Cursor, with scopes for analytics, browsing, building and publishing. Navattic Agents is a separate conversational product.
Sharing and embedding
Supademo's sharing options include public, workspace-only, email-gated, password and SSO-gated links, expiring links, iframe, popup and in-app embeds, and exports to MP4, GIF and PDF, plus SCORM 1.2 according to its docs index. Viewers are unlimited on every plan.
Navattic documents three embed types: inline iframe, full page and pop-up, with fixed, responsive and aspect-ratio sizing. An "AI visibility" option bakes a plain-text walkthrough into the embed so AI crawlers can read it, though it is not updated when you republish. Custom domains work through a CNAME on Growth and above. Offline demos, installable as a progressive web app, are Enterprise-only. PDF export is limited to 60 steps and GIF or MP4 to 15.
Analytics and integrations
Supademo tracks views, completion, session duration, CTA clicks, drop-off and per-viewer sessions, with workspace and demo-level views. Its integrations page lists HubSpot, Salesforce, Slack, Zapier, Marketo, Google Analytics, Google Tag Manager, Seismic and webhooks, but does not say which plan includes which.
Navattic's analytics cover unique and engaged visitors, engagement rate, identification rate, CTA clicks, time per session and step drop-off. Account identification, interest areas, A/B testing and pipeline impact are on Base, with pipeline impact needing a connected Salesforce or HubSpot. Its docs list HubSpot, Salesforce, Pardot, Marketo, ZoomInfo, Segment, Slack and webhooks, plus sales tools such as Gong, Salesloft, Outreach and Highspot.
Security and teams
Supademo states SOC 2 Type II, GDPR compliance, a DPA, AES-256 encryption and that customer data is not used to train AI models. SAML SSO, audit logs and multiple workspaces are Enterprise features. Creators are billed seats, with five view-only collaborators on Scale and unlimited on Business and above.
Navattic's security page lists encryption at rest and TLS 1.3 or higher, but its SOC 2 answer did not render when I read it. SSO via WorkOS is on Growth and above, and audit logs are on Enterprise. Seats are 1, 5 and 10 on Starter, Base and Growth, with Admin, Builder, Viewer and Launchpad Rep roles.
What it costs over a year
| Scenario | Supademo | Navattic |
|---|---|---|
| One person, HTML demos | Business: $2,388 a year billed annually | Base (5 seats): $6,000 a year billed annually |
| Five people, HTML demos | Growth: $4,200 a year billed annually | Base: $6,000 a year billed annually |
| Ten people | Growth plus five extra creators: $4,200 + $3,000 = $7,200 | Growth: $14,400 a year billed annually |
On monthly billing: Supademo Business is $2,988 and Growth $5,400 a year, and Navattic Base is $7,200 and Growth $16,800.
Prices checked on each vendor's pricing page on 24 October 2026.
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Create a free demo →Which should you choose?
- Choose Supademo if you want a real free plan, AI-assisted editing, per-creator pricing and a lower HTML entry price for a small team.
- Choose Navattic if HTML demos are central, you want A/B testing and account identification from the first paid plan, and five seats at $500 a month is reasonable for your team.
- For larger teams, compare Navattic's flat seat bundles against Supademo's per-creator add-ons at your headcount.
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Start building for free →Related comparisons:
- Supademo vs Arcade
- Supademo vs Guideflow
- Navattic vs Guideflow
- Navattic vs Storylane
- Arcade vs Navattic
- Storylane vs Supademo
Weighing other options? See Supademo alternatives and Navattic alternatives, or the full price comparison of interactive demo software.
